Milan, February 3, 2025 – SoftSolutions, a leader in technology for regulated financial markets, announces the appointment of Giovanni Esmanech as the new Chief Operating Officer (COO), effective immediately. With over 20 years of experience in strategic business development and technological innovation, Esmanech will lead the company’s global expansion and optimization of business processes.
With a strong background in developing advanced Digital Twin solutions and process automation, Esmanech will enhance the company’s innovation capacity, strengthening its leadership in key markets. Throughout his career, he has successfully conceived and implemented eight international go-to-market strategies, generating multimillion-dollar results in the Telecom and Managed Security Service Provider (MSSP) sectors through advanced multitouch Account-Based Marketing (ABM) methodologies.
As the founder of three successful companies, Esmanech has managed P&L portfolios exceeding $15 million and led teams of over 100 professionals, achieving ROI between 10x and 21x. His ability to scale international operations and turn challenges into measurable growth opportunities makes him a strategic asset for SoftSolutions.
“I am excited to join SoftSolutions at a pivotal time for the company’s expansion”, said Giovanni Esmanech. “Our goal will be to accelerate growth in key markets, strengthen our global presence, and optimize positioning strategies to maximize value for clients and partners.”
Roberto Cocchi, founder and CEO of SoftSolutions, commented:
“Giovanni Esmanech brings a unique combination of strategic and technological expertise. His experience in software innovation, combined with his ability to scale international operations, is a fundamental asset for SoftSolutions. With his contribution, we will accelerate our growth path and reinforce our industry leadership.”
About SoftSolutions
Founded in 1997 by Roberto Cocchi, SoftSolutions is an information technology company specializing in regulated financial markets, with a particular focus on public sector bond issuance. For over 25 years, the company has provided advanced technology solutions for global and regional financial institutions, supporting the evolution of electronic trading and fixed-income management platforms.
SoftSolutions was the first company to provide technology for connecting to MTS, the first pan-European secondary market for fixed income, and continues to innovate in the sector.
