Milan, June 17, 2025 – SoftSolutions, a leading provider of technology for regulated financial markets, announces the appointment of Giovanni Esmanech as the new Chief Executive Officer (CEO), effective immediately. Esmanech succeeds Roberto Cocchi, who will continue to serve as President of the Board and retain his operational role as Chief Technology Officer (CTO).
The decision is part of the company’s long-term strategic roadmap and industrial plan aimed at scaling its commercial operations and accelerating growth through strategic partnerships and financial development. Esmanech’s appointment follows his successful tenure as Chief Operating Officer, where he demonstrated exceptional leadership, strategic acumen, and a results-driven approach.
“This transition reflects our ambition to evolve and scale,” said Roberto Cocchi. “Giovanni has earned the trust of our leadership, team, and partners. His ability to align operational excellence with market vision makes him the right leader for this next phase. In my role as CTO, I will focus on evolving our e-trading applications to meet the emerging technological and business needs of our clients.”
With over 20 years of experience in highly competitive sectors such as Telecom and Managed Security Service Providers (MSSP), and deep expertise in Digital Twin solutions, automation, and multi-touch Account-Based Marketing (ABM), Giovanni Esmanech will now drive SoftSolutions’ global expansion, commercial scaling, and innovation strategy.
“I’m honored to take on the role of CEO at such a pivotal time for SoftSolutions,” said Giovanni Esmanech. “We are positioned to grow commercially and structurally by expanding our partnerships, strengthening client engagement, and advancing our financial performance. I’m grateful to Roberto and the Board for their trust and look forward to building this future together.”
About SoftSolutions
Founded in 1997 by Roberto Cocchi, SoftSolutions is an information technology company specializing in regulated financial markets, with a particular focus on public sector bond issuance. For over 25 years, the company has provided advanced technology solutions for global and regional financial institutions, supporting the evolution of electronic trading and fixed-income management platforms.
SoftSolutions was the first company to provide technology for connecting to MTS, the first pan-European secondary market for fixed income, and continues to innovate in the sector.
For more information, visit: www.softsolutions.it
Press Contacts:
info@softsolutions.it



